FV (Fruit Vision) is a blueberry breeding company set up by experienced and dedicated professionals. We develop game changing blueberry varieties with specific characteristics together with our partners by applying classical breeding methods, modern breeding techniques and careful selection. This process is done in close collaboration of growers, distributors and consumers. The experiences of growers and consumers from all over the world creating the objectives of our breeding program and product development. We develop varieties for no chill, low chill, and mid chill production systems under the brand name Mundo Azul®.